Semiotics is the study of texts, signs and codes. It can be used with anything, which can be seen as signifying something. The major aim of semiotics is to look past the exact image or text and to the motive or meaning of it. Its goal is to create the identity of the icon or text. The meaning of semiotics can be broken down into two; the signifier and the signified.
Ernesto "Che" Guevar is most commonly known as a figure of the Cuban Revolution. His stylized image has become a worldwide symbol of rebellion and global insignia within popular culture. To use this image as a semiotic, you would find that the image itself is the signifier (an icon of a historical figure). The signified would be that the icon resembles rebellion and the Cuban Revolution.
Image taken from:
http://www.dailymail.co.uk/news/article-486423/The-truth-modern-legend-Che-Guevara-man-hunted-down.html
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